YouTube has rolled out a new feature called Copyright Match — an abbreviated version of its Content ID tool, which can detect identical video re-uploads and then enable rights holders to take certain actions.
This new tool has started to roll out for content creators who have over 100,000 subscribers on the platform. This is a tool that is believed to have been in the works for around a year.
The Copyright Match Tool finds full re-uploads of your original videos on other YouTube channels. Once a match has been identified, you can review it in your YouTube Studio and choose which action you'd like to take.
Copyright Match is far less sophisticated than the content ID tool we use, even though they both use similar matching technology. Content ID offers more sophisticated features, including the ability for rights holders to monetise and/or track the analytics of infringing works. Furthermore, Copyright Match is intended to nab identical video-for-video re-uploads, while Content ID can detect audio or video infringement occurring within a shorter segment of a clip.
Here's how it works: When you upload your original video to YouTube, it will begin scanning all of the videos that are uploaded after yours to see if any of them match. It's important that you are the first to upload the content to YouTube as a public video, since the video upload time is used to decide who should see matches. Ensure that you check back regularly to keep an eye on any new matches that are found.
What do you think about the new copyright match tool? We think this is an amazing feature that could really help content creators around the world as long as it's not misused. We still think that the content ID tool we use as a large content owner is much better than this and we still recommend all of our partners to use our content ID system.
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