YouTube, the world's leading video-sharing platform, has recently made a groundbreaking announcement that is set to revolutionize the way smaller creators earn money and monetize their content. In an effort to support and empower emerging creators, YouTube has introduced a new lower set of requirements, allowing them to apply for the YouTube Partner Program (YPP) earlier and start generating revenue from their channels.
Last year, YouTube unveiled a threshold specifically designed for Shorts creators, enabling them to monetize their short-form videos. As part of this initiative, YouTube also hinted at the possibility of granting creators access to fan funding sooner. Now, YouTube has provided further details and begun implementing this game-changing update.
While the eligibility requirements for ad revenue and Premium subscriptions remain unchanged, YouTube is introducing new thresholds tailored for smaller creators to apply sooner and start earning from various monetization features, including channel memberships, Super Chat, Super Stickers, Super Thanks, Shopping, and YouTube Creator Support.
Let's take a closer look at these monetization features:
Channel Memberships: This feature allows viewers to join your channel by making monthly payments, granting them access to exclusive perks like badges, emojis, and other special rewards.
Super Chat & Super Stickers: Your loyal fans can purchase Super Chats to highlight their messages within live chat or Super Stickers, which are fun animated images that appear in live chat, adding an interactive and engaging element to your live streams.
Super Thanks: With Super Thanks, you can earn revenue from viewers who want to express extra gratitude for your videos. It's a fantastic way for your audience to show their support while also giving you an additional revenue stream.
Shopping: By connecting your official merchandise store to YouTube, you can showcase your products directly to your viewers, making it easier for them to purchase merchandise and support you.
Now, let's delve into the updated YPP eligibility requirements:
For earning revenue sharing through ads and Premium subscriptions, the existing requirements are as follows:
4,000 valid public watch hours on long-form videos in the last 365 days
OR 10 million valid public Shorts views in the last 90 days
Image Credit: YouTube
However, YouTube has introduced lower thresholds for accessing fan funding features and Creator Support, which are as follows:
3 valid public uploads in the last 90 days
3,000 valid public watch hours on long-form videos in the last 365 days
OR 3 million public Short views in the last 90 days
Image Credit: YouTube
These lower requirements have been put in place to enable creators to access monetization features at an earlier stage of their YouTube journey. Additionally, the new upload requirement ensures that channels remain active and consistently provide content to their audience. As creators grow and reach the higher criteria, they will automatically become eligible to earn ad and Premium subscription revenue without having to go through the full YPP application process again.
Initially, this lower tier will be available in the United States, the United Kingdom, Canada, Taiwan, and South Korea over the next month. However, YouTube plans to expand these changes to all YPP eligible countries later this year. To check if you meet the requirements and have access to these new features, simply visit YouTube Studio on your desktop and click on "Earn" in the left side panel. If you're using the mobile app, open the YouTube Studio app, tap on "Earn" in the bottom menu, and you'll be able to track your progress towards meeting these thresholds and sign up to receive an email notification when you become eligible.
How we can help small YouTube creators
At Ritual Network, we are thrilled about YouTube's recent announcement and the opportunities it presents for small creators to monetize their content and turn their passion into a sustainable career. As a YouTube creator management agency, we specialize in assisting creators in their journey to success. Our team of experts provides personalized guidance, strategic advice, and invaluable resources to help you grow your channel, reach a wider audience, and maximize your earning potential on YouTube.
Whether you need assistance with content optimization, channel branding, audience engagement, or monetization strategies, we are here to support you every step of the way. Our proven track record of helping creators achieve their goals sets us apart, and we are committed to empowering small creators to thrive in the competitive world of YouTube.
If you're a small creator looking to take your YouTube channel to the next level and make more money, don't hesitate to reach out to us at Ritual Network. We would love to connect with you, understand your unique needs, and develop a tailored plan to help you achieve sustainable growth and financial success on YouTube.
YouTube's decision to lower the requirements for joining the YouTube Partner Program marks a significant milestone in the platform's commitment to supporting and nurturing emerging creators. The introduction of these lower thresholds opens up new opportunities for small creators to monetize their content earlier in their YouTube journey. As a YouTube creator management agency, Ritual Network is dedicated to helping small creators thrive on YouTube and maximize their earning potential. Embrace this exciting change, leverage the new monetization features, and let us guide you on your path to YouTube success.
To learn more about YouTube's announcement, you can watch their official video here:
We can't wait to see what you achieve as you embark on this new chapter of your YouTube career!
Ritual Network is here to support you every step of the way. Check out our YouTube Creator page to get started on your YouTube success story today!