We're now five days into December and the Christmas countdown has well and truly began. It’s hard to believe that 2017 is nearly over, and what a year it’s been for everyone here at Ritual! We hope everyone from our amazing team also feels like it was equally as successful. However, the job is not done just yet! December is notoriously known for its high CPM's and we want to make sure you're taking advantage of this.
End of year CPMs are among some of the highest of the year and they're a great time for you to make some extra revenue. Just in case you don't know, CPM is basically what an advertiser is willing to pay for their advert to be served against a video per 1,000 views.
This means that throughout December, you could potentially be getting paid much higher per 1,000 views than you would during other months. However, what goes up must come down and usually during January we see some of the lowest CPMs of the year.
What Is Vlogmas?
Vlogmas is a YouTube creator concept which is the challenge to release a video on your channel every day for the whole month of December. This has two main benefits which are extra views and extra revenue with higher CPMs. The more videos you upload, the more views you will receive, which equals more opportunities for revenue.. It presents a great opportunity for you to really expand your audience and connect with them for a full month, while also securing some additional revenue during a great CPM month.
Check out Keemi's amazing Vlogmas video:
If you're asking yourself the question, should I get involved? We definitely think so! It really does give you an opportunity to challenge yourself, reward your audience and increase your revenue. It's also important to think ahead and understand that January is potentially a low earning month, so make sure you cash in as the next opportunity will soon be a year away.
If you do decide to get involved with Vlogmas, please tweet us your videos @RitualNetwork and we'll be sure to share them!
To keep up with all things #YouTube including tips, tricks and interesting articles, head over to to the Ritual Blog. You may even find yourself inspired to create and grow your own audience! You can also sign up for our FREE academy and get expert guidance on all things YouTube.