If you are a social media influencer, you should know how sponsored content works or at least be aware of it. Getting sponsored on social media means getting free products, PR gifts, financial payments and much more. In return, the brand gets to use your audience as a gateway to promote themselves. If you are able to affiliate yourself with the right sponsor/brand, it can potentially help you in gaining expertise and increased credibility in your niche.
So here’s your 101 guide where we break down steps that can be taken to get sponsored on your social media.
You know what they say, content is king so bringing more contributing voices to the topic at hand is an effective way of turning your blog into a thriving online community.
Brand Yourself
First things first, become a brand yourself! Start by thoroughly defining your
personal brand—what it is, what it is not, and what is your goal.
Get yourself a signature, align your tone with your goals, post frequently, engage with your viewers/visitors/followers in creative ways and give them something to be excited about. That said, don’t be afraid to experiment with different types of content, and then critically analyze what works and what doesn't. It's all about trial and error.
Keep It Real
Honesty is SERIOUSLY the best policy. Be true to your audience, do not over hype about anything that you wouldn’t buy/utilize yourself. Your followers are your asset and gaining their trust is your ultimate means of success. You should always be thinking about the long game, pick and chose your brands wisely as your audience know what is genuine.
Concentrate on New Products
Companies are on the lookout for people who are willing to use and advertise their products when they're looking for new consumers. This usually happens when a brand launches a new product or service. If they are well established and everybody already loves and knows about their product, what service can you offer them?
Reach Out To Relevant Companies With a Solid Proposal
Contact relevant companies and present them a solid CAPTIVATING proposal. Present them with a creative idea on how you plan to help their brand. Do your homework present your proposal with a brief introduction, solid backup, statistics, and ideas. Find out what the brand is looking for and help them achieve their goals!
Don't Sell Yourself Short
When making a proposal, do not appear desperate or make promises that would be unlikely for you to fulfil. Give them a solid proposal concept and express confidence that it would be mutually beneficial if you worked together. Try to share examples and build confidence in the brand!
Remember, Numbers Matter!
Social media is all about the NUMBER games, so make sure that the odds are in your favour. Your credibility is directly proportional to your number of likes, comments, views, and followers/subscribers, so ensure there is a constant increase in your number and try to keep your audience as engaged as possible at all times.
Getting sponsored and having brands want to work with you on your social media takes a lot of time and commitment. You need to focus on your audience and keep their engagement at the top of your priority list.
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