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Google Announce YouTube TV

Updated: Jun 30, 2023

Google have just announced YouTube TV, a paid subscription service that streams an array of premium broadcast and cable networks to your mobile device, tablet and computer. 

YouTube TV is launched

YouTube plans to offer a package of over 40 cable and broadcast channels for $35 a month, the company announced Tuesday. YouTube TV will target the growing number of consumers who are avoiding traditional television.

At just $35 a month, you can get six accounts and access to live TV from more than 40 providers from broadcasters like NBC, ABC, CBS, and Fox along with cable channels like MSNBC, USA, ESPN, FX, and Fox News.

YouTube TV announced and launched google

The new service allows customers to watch from any screen, record an unlimited amount of content for up to nine months, AI-powered search and personalization, and access to YouTube Red programming.

The whole idea around this is to give the younger generation of content consumers the content they love and the flexibility they expect. 

Television had a good run as the leader for consuming video content, but it may be time to change the channel. With more than one billion hours of viewership every day, YouTube looks set to soon surpass TV as the most watched format. American viewers watch about 1.25 billion hours of TV every day, and the figure is declining year-on-year according to Nielsen data. With YouTube viewership steadily on the rise, it’s only a matter of time before YouTube outshines traditional TV. 

YouTube hasn't announced an official release date yet, but says you can expect it in the US in the “coming weeks and months.” - We'll make sure you're the first to know! 

YouTube TV shows how far the company has come since 2005 when it was a little corner of the internet for people to share their homemade video clips.

What do you think of this awesome new feature? Our bet is on YouTube taking over! Let us know in the comments below.

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To keep up with all things #YouTube including tips, tricks and interesting articles, head over to to the Ritual Blog. You may even find yourself inspired to create and grow your own audience! You can also sign up for our FREE academy and get expert guidance on all things YouTube.


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