What is Influencer Marketing and Why Should Your Brand Get Involved Now?

The buzzing power of content marketing in today’s era has taken the globe with a storm, this swift shift in the field of marketing has strengthened the bond between consumers & brands.

Influencing is the art of changing someone’s way of thinking or behaving, while marketing is an action of promoting a certain brand or service. To break it down, influencer marketing is an act of promoting a product through an influencer who entails the potential of affecting the mind or behaviour of the consumer. Dissecting how do influencers impact the consumers is as easy as this, they use the formula which entails their profile statistics, contextual credibility & creative sales strategies. A simple example of influencer marketing is seeing your favourite makeup artist using a brand in their daily get-ready-with-me or snap story.


Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Push marketing might have gotten the consumer segment’s attention earlier but with changing trend & vast usage of social media, the consumers psychographics have evolved greatly. For your brand to sustain today in this competitive ever growing eco-system, you certainly need to understand the vitality of this whirling trend until it's too late, for the following reasons:

  • Influencers reach out to the potential & existing consumers in the most subtle way possible, while not pushing the product. Rather pulling the audience's interest towards your brand.

  • The followers trust the verdict put out by the influencers & take it rather seriously as compared to celebrity endorsement.

  • The influencer broadcasts the message to a relevant audience where the mind-likeness plays its magic.

  • Influencers utilize the product themselves & gives the users an ultimate head-to-head encounter with the product with the most honest words.

  • The level of trust & credibility of their judgement is higher than all celebrities.

  • Brands can urge the influencer for endorsing the product in creative ways.

  • The influencers understand their audience more than anyone else hence they completely know what needs to be said or done in order to create an impactful buzz of your product.

  • Most importantly influencers engage with the followers individually & mostly on real time.

  • Influencer marketing is as strong as the word-of-mouth by a peer or friend of the consumer

  • The ROI is 11 time greater for brands if they use influencer marketing

  • Influencer marketing is cheaper than the traditional marketing tactics while providing higher engagement & effectives in numbers.

Influencer marketing is one the newest & the most powerful forms of marketing.

Use this unique marketing tool in order to drive your engagement, increase customer loyalty & raising awareness of your brand.

Get Inspired

To keep up with all things #Influencer #Marketing, including #tips, #tricks and interesting #articles, head over to to the Ritual Blog. You may even find yourself inspired to start crafting your influencer campaigns.


Influencer discovery can be a long and tiring process if you have to manually search for the right talent. You can use a company like us to help you with the correct software to find the right talent and ensure your campaign goals are achieved.

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