Why Do Consumers Trust Influencer Product Reviews?

Updated: Sep 3, 2019

Silently, in the past decade, the field of marketing has undergone a substantial power shift, providing digital influencers more dominance against the traditional celebrities. No matter how crazy it may sound, the authenticity of luring the purchase decision now lies with the real people with an ever real verdict.

The customers are now overwhelmed with the advertising industry competing for their custom and the trust level for brands has drastically lowered. This has not just empowered the consumers but has also given rise to the vitality of what influencers say about a brand or product.


Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Influencer marketing has innumerable advantages over traditional marketing methods. However, it is important to understand why the consumers trust influencers product reviews and judgements. So here we present to you 4 reasons why the consumers of today love to hear from the digital influencers:

Influencer Reviews are like Word-of-Mouth

The power of word of mouth is unquestionable when it comes from friends & peers, however, the verdict of influencers also comes under the word of mouth. Their opinion on the brand is realistic and they test the product in the most natural way possible to form and share their opinions.


Like-minded Followers

Empowered influencers can come up with creative ways of endorsing the brand and give a very transparent feel to the overall campaign. Rather than imposing the extravagant advertisement with a dolled up model, influencers very smoothly impact the mind of consumers by using the product/service in a way that is relatable to the consumer.


Collaboration looks Organic

The audience of an influencer is already defined and relevant to the brand. This eliminates the cost of reaching out to masses which might not even be the potential target audience. Hence the followers of an influencer have confidence in their

reviews and they understand the background and expertise from which it's coming.


Reality; it HITS hard!

The influencers keep it very real by sharing their day to day activities with their followers and the audience feel as though they are a part of their life. They understand the likes & dislikes of their favourite influencer which means that an endorsement, even in a subtle way, leaves a deeper impact on their mind than any other traditional celebrity endorsement.


Influencer marketing is one the newest & the most powerful forms of marketing.

This doesn’t only affect the consumer decision journey but also helps you to indirectly engage with the followers as the influencers are active in interacting with the customer. Moreover, the influencer can also teach the consumer how to use or utilize your product in several ways while also gaining insights on how the audience likes your brand. It is evident that the influencers are creating a meaningful space in the broader marketing ecosystem.



Get Inspired

To keep up with all things #Influencer #Marketing, including #tips, #tricks and interesting #articles, head over to to the Ritual Blog. You may even find yourself inspired to start crafting your influencer campaigns.


Influencer discovery can be a long and tiring process if you have to manually search for the right talent. You can use a company like us to help you with the correct software to find the right talent and ensure your campaign goals are achieved.

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