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What is Influencer Marketing?

Updated: Jun 30, 2023

Do you want to grow your business? Do you want to gain more visibility for your business? In almost every circumstance, the answer is yes. #InfluencerMarketing is hot property right now, and when you think about what it can do for your business, it’s not hard to understand why.

What is Influencer Marketing?

Social media has caused a huge shift by changing the balance of power between customers and brands and this has set things up perfectly for influencer marketing.

Influencer marketing is built on the foundation of word-of-mouth recommendations. This gives you the power to collaborate with industry relevant influencers, tapping into their creativity and engaging their audience in an organic way.

The sky's the limit...

What is Influencer Marketing?

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

It's not much different from when a friend recommends a restaurant to you. You’re happy and appreciative that they recommended it because you value what they have to say. Influencer marketing is the same concept, it allows you to target an audience through an influencer that the target audience trusts.

Influencer marketing isn’t actually a new process, It has been happening for a long time, we just haven’t noticed it. Celebrities and athletes were the main influencers and brands would partner with these individuals to promote their companies. With the power of the social media movement, we have seen brands shift in the way they utilise influencer marketing by working directly with creative social influencers and agencies.

Influencer marketing allows you to tap into a pool of incredible people who are extremely talented, respected and cover every variety of topic, from all over the World.

Should my brand be using influencer marketing?

Absolutely. Influencer Marketing can be one of, if not the biggest ways to catapult your brands growth and deliver stronger ROIs on your marketing campaign. It is an incredible way for you to create brand loyalty and trust in a time where this is an extremely important factor in a customers journey. Also we are in a time where traditional advertising methods are not as effective and word of mouth can be the fix for this.

Get Inspired

To keep up with all things #InfluencerMarketing, including tips, tricks and interesting articles, head over to to the Ritual Blog. You may even find yourself inspired to start crafting your influencer campaigns. You can also join our world leading FREE academy where you will receive industry leading training and material on everything influencer marketing.

Influencer marketing can be a long and tiring process if you have to manually search for the right talent. You can use a company like us to help you with the correct software to find the right talent and ensure your campaign goals are achieved.


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