Turn yourcontent intocommissions.

Join the YouTube Shopping UK affiliate programme through Ritual. Tag products you'd recommend anyway, your viewers buy from the brand, and you keep 100% of the commission.

Join the programme Check if you're eligible

Top retailers
taking part

  • Boots
  • M&S
  • Currys
  • Debenhams
  • Etsy
  • Wayfair
  • 100%of your commission is yours
  • £0to join, now or later
  • No exclusivity
  • We never need access to your channel
  • Works on your older videos too
Why Shopping

Your viewers already shop on YouTube.

People come to YouTube to decide what to buy. Shopping lets them buy what you recommend, straight from your video, and pays you for it.

500K+creators enrolled in YouTube Shopping globally
87%of viewers agree YouTube creators give recommendations they can trust
4.5bnshopping-related searches on YouTube globally

Source: YouTube internal data, July 2025.

Why join through Ritual
1of2

UK agencies working directly with YouTube on Shopping.

We're one of only two UK agencies YouTube works with directly to bring creators into the programme. We get eligible creators set up and make sure they understand how it works.

Read YouTube's post about this

What you get

  • Competitive affiliate commission

    Earn on eligible purchases from the products you tag, and keep all of it.

  • A shopping experience viewers trust

    Product tags and shelves built into YouTube. Viewers buy on the brand's own site.

  • Performance insights

    Clicks, orders and earnings, tracked in YouTube Studio alongside the rest of your analytics.

  • Set-up and support from our team

    We get you enrolled, answer your questions and share what's working for other creators.

  • Safe, brand-friendly tools

    Built by YouTube for sustainable growth, so recommending products never costs you your audience's trust.

More than commission

Join through Ritual and get more out of Shopping.

Commission is the start. Creators who join through us also get training, access to YouTube's Shopping events and the chance to earn extra.

01

Workshops

Sessions run by our team on how to tag, which products suit your audience and what's working for other creators.

02

YouTube Shopping Events

Access to YouTube Shopping events, where you can meet the brands and the people behind the programme.

03

Incentive programmes

Earn extra financial rewards for taking part, on top of the commission you already keep in full.

On top of your 100%
How it works

Tag. They shop. You earn.

Shopping fits into the videos you already make. Here's what it looks like from both sides of the screen.

StudioAdd products
My everyday glow routineUploaded today
Search products
    4 products taggedSave
    Studio tour2 years ago · 3 products added
    Matte lip kit£18
    My everyday glow routine@yourchannel · 48K views
    ProductsView all 4
    Buy on the brand's siteShop now
    BRANDSecure checkout
    Matte lip kitShade: Rosewood£18.00
    • From videoMy everyday glow routine
    • Product tag0:42
    • Sold byThe brand
    Commission to @yourchannel+£1.62Viewer paid nothing extra
    StudioShopping
    Clicks3,214
    Orders186
    Earnings£412
    Top products
    Matte lip kit£164
    Ring light£118
    Brush set£79
    Your commission this month£412.00100% yours

    Illustrative screens, not YouTube's exact interface.

    Who can join

    Check if you're eligible.

    Already on YouTube? Five quick questions. If any answer is no, we'll tell you what to do next.

    1. 1Are you in the YouTube Partner Program?
    2. 2Does your channel have 500 or more subscribers?
    3. 3Are you based in the UK?
    4. 4Is your channel something other than a music or Made for Kids channel?
    5. 5Will you follow YouTube's product tagging guidelines?

    Answer the questions to check.

    It takes about ten seconds. Nothing is sent anywhere.
    Not on YouTube yet?

    Big somewhere else? You can still join.

    Creators and well-known names from TikTok, Instagram, TV, sport, music and beyond can join YouTube Shopping UK through us, even without a YouTube channel today. If you're happy to start one and take part in Shopping, we'll get you enrolled and set up.

    Talk to us
    Our creators

    Beauty, fashion, tech, lifestyle and more.

    If your viewers ask where you got something, Shopping turns that question into commission.

    FAQ

    YouTube Shopping UK, answered.

    Anything else, email the team and we'll come back to you.

    Do I keep the commission?

    Yes. 100% of the commission you earn through YouTube Shopping UK is yours.

    Does it cost anything to join?

    No. Joining the programme through Ritual is free.

    Do I have to sign an exclusive deal with Ritual?

    No. There's no exclusivity. If you'd also like help growing your channel, ask us about YouTube management.

    Do you need access to my channel?

    No. We never need your channel login, and you stay in full control of what you tag.

    Can I tag products in older videos?

    Yes. You can add products to videos you've already published, so your back catalogue can earn too.

    Which retailers can I tag products from?

    Retailers taking part in the programme include Boots, M&S, Currys, Debenhams, Etsy and Wayfair, alongside many other brands.

    I'm not on YouTube yet. Can I join?

    Yes. If you have an audience on another platform, or you're a well-known name, and you're happy to start a YouTube channel and take part in Shopping, we can get you enrolled.

    Do I have to post a set amount?

    No. There are no content minimums. Tag products when it suits your content.

    What do I get on top of commission?

    Creators who join through Ritual get workshops from our team, access to YouTube Shopping events and incentive programmes where you can earn extra financial rewards for taking part.

    Do my viewers pay more?

    No. Viewers buy at the brand's normal price, and your commission comes at no extra cost to them.

    Where can I see how it's doing?

    In YouTube Studio. Clicks, orders and earnings are tracked alongside the rest of your analytics.

    I'm not based in the UK. Can I still work with Ritual?

    This programme is for UK creators only. Our YouTube management works with creators in 51 countries.

    Ready to turn influence into income?

    Join YouTube Shopping UK through Ritual. Free, with no exclusivity.

    Join the programme

    Tell us about your channel.

    Email the teamteam@ritualnetwork.com
    Prefer email?Subject: YouTube ShoppingEmail us
    We never ask for your channel password.