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Creators in 51 countries · 1bn+ monthly views

The creator company built for YouTube.

For more than ten years, Ritual has helped creators grow their channels and earnings, connected brands with the right creators, and protected content owners' videos on YouTube.

Officially recognisedYouTube CertifiedTikTok Agency Partner
Day oneYou apply. A real person reads it.
The planA 90-day plan built from your analytics.
The workGrowth, brand deals and protection, handled.
Level upMonthly reviews and new revenue streams.
Ritual × @yourchannel1 / 4
Day 0Your first year with Ritual
Application read 90-day plan agreed First brand deal Paid on time

Brands our creators have worked with

Who we work with

One team for everyone in the creator business.

Creators, brands and rights holders need different things from YouTube. We work with all three, and each side benefits from what we learn on the others.

02

Brands

Influencer campaigns with creators whose audiences match your customers.

  • Creator matching across gaming, music, sport and more
  • Briefs, contracts and content approval handled
  • YouTube, TikTok and multi-platform campaigns
How campaigns work
03

Content owners

Content ID management that finds re-uploads of your videos and turns them into revenue.

  • Rights management on YouTube
  • Claim, block or monetise unauthorised uploads
  • Disputes handled by our team
Protect your content
Ritual in numbers

One of the oldest creator agencies on YouTube.

We were building channels before most agencies existed. That experience sits behind every creator, brand and rights holder we work with.

1BN+Monthly views across our network
51Countries our creators work from
10+Years working with YouTube creators
Creator services

Everything your channel needs, connected.

Growth, money, protection and tools sit with one team, so nothing falls between the gaps. Choose an area to see what's included.

Start

Your channel

@yourchannel
ResultMore views and subscribers
ResultHigher, steadier income
ResultRevenue you keep
ResultMore time to create
Our creators

Creators across our network.

Gaming, beauty, fashion, music, sport, nature and more. Different niches, the same team behind them.

Growth stories

What changes when the right team gets involved.

A look at what creators get from working with Ritual: more views, more income and fewer problems with YouTube.

Example case study
"Within a few months I had a plan, a proper brand deal pipeline and someone to call when things went wrong."
+180%Monthly views after 9 months
6Brand deals in year one
2Strikes overturned
Channel strategyBrand dealsStrike appealsThumbnails
A beauty creator filming product content
For brands

Influencer campaigns that reach the right audience.

We match your brand with creators from our network and beyond, then run the campaign end to end so your team doesn't have to.

  1. Your brief and goals
  2. Creator shortlist
  3. Content made and approved
  4. Results reported
A floodlit football stadium
For content owners

Find your videos on YouTube and get paid for them.

Re-uploads of your content are revenue you're missing. Our rights team uses Content ID to find them and decide what happens next.

  1. Deliver your content
  2. Content ID scans YouTube
  3. Claim, block or monetise
  4. Paid monthly
Our networks

Specialists in the biggest YouTube categories.

Each network has a team who know the formats, audiences and brand partners in that space, and our creators cover every vertical on YouTube.

Why Ritual

What working with us is actually like.

01

A team, not a ticket queue

We don't take on thousands of channels. Your team knows your content and answers quickly.

02

A trial before any contract

New creators start with a three-month trial. You see how we work, and you can leave at any point during it.

03

Paid every month

Payments usually land between the 26th and the 1st, with more than ten payment options and advances of up to 70% of your earnings.

FAQ

Questions we get asked.

Can't find your answer? Email the team and a person will reply.

How does Ritual get paid?

We take a share of the revenue we help you generate, so we only do well when you do. We go through the exact terms on your strategy call.

How big does my channel need to be?

There's no hard minimum. We look for channels with real potential and creators who are serious about growing.

Is there a trial?

Yes. New creators start with a three-month trial and can leave at any point during it.

When and how do I get paid?

Payments usually land between the 26th and the 1st of the month, with more than ten payment options. You can also request an advance of up to 70% of your earnings.

What if I get a strike or my channel is hacked?

Our support team handles copyright claims, strikes, demonetised videos and hacked channel recovery, and deals with YouTube on your behalf.

I'm a UK creator. What is YouTube Shopping UK?

A separate programme for UK creators to earn commission by tagging products in their videos. It has its own page with the full details: YouTube Shopping UK.

Ready to grow your channel?

Creators, brands and content owners all start here. A real person reads every message.

Work with us

Tell us who you are and what you need.

Email the teamteam@ritualnetwork.com
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