• White Twitter Icon
  • White YouTube Icon
  • White Instagram Icon




We are the worlds largest ASMR agency with over 75 million unique monthly views.


Reach a new online audience through our expert influencer marketing. Launch campaigns through creators that know their audiences.


Build campaigns that create a buzz! Cover all platforms from YouTube to Facebook and build a loyal and engaging fan base.


Using our network of influential ASMR influencers you can reach the people who truly care.  You can be heard like never before by using the authentic voices of our creators. We work with some of the biggest ASMR content creators in the world and we can find the perfect match for any campaign. We can help you create the perfect campaign to publish on any social media platform. ASMR allows you to create unique campaigns that connect with consumers on a whole different level.


The worlds TOP 100 brands all have YouTube channels and actively use video content to raise brand awareness.


ASMR is the fastest growing video trend and there's more search interest on YouTube for ASMR than for "candy" or "chocolate."

Many consumers are actually using technology, especially video, as a way to relax. There's an entire universe of sound creation on YouTube designed to make you feel good. Sound a bit niche? It's not. ASMR is the biggest trend you've never heard of.

What Is ASMR?

ASMR (autonomous sensory meridian response) is a relaxing, often sedative sensation that begins on the scalp and moves down the body. Also known as "brain massage," it's triggered by placid sights and sounds such as whispers, accents, and crackles.


At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos.


KFC has embraced the trend. The actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."

In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists.


Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.


Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. 


Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.


View the full Google article here

View the full Google article here


Work with some of the biggest influencers in the world to kick start your campaign. Build a loyal fan base with influencer power.

Your campaigns will be in the hands of experts. We can target your campaigns using in-depth demographics and targeting.

Be seen on all platforms with our expert distribution. We can manage your growth on all platforms by initiating real engagment.


We are experts in managing and optimizing true view ad campaigns. No matter what the size of your company we can help you target the right audience, with the right message. We understand that it is esssential for your campaigns to get results while also remaining on schedule.


Its time for you to take your brands engagment to the next level. We help target your campaign on high quality video and in a brand safe enviroment. We target the right people using researched demographics to ensure engagment with your campaign.


Use the power of our creators to spread your message to the consumers.  Seamless, organic integration of brand messaging into native video. We co-create videos in partnership with our creators  so that your message is crafted perfectly and when your products and experiences are talked about, their community takes action.