Creator campaigns,managed end to end.
A UK influencer marketing agency inside one of the oldest YouTube creator companies. We find the right creators, handle outreach, negotiation and payments, approve every post and report on what worked.
Illustrative example campaign.
Brands our creators have worked with
We've been doing this since before it was called influencer marketing.
Ritual started on YouTube more than ten years ago. We work with creators every day, which is why brands come to us for campaigns that feel native to the channel, not bolted on.
Ritual's influencer marketing is powered by Infinite Influence.
Five steps. One team. Nothing for you to chase.
You set the goal and approve the content. We do the rest, with systems built to run thousands of sponsored videos a year.
Creator selection
We identify and shortlist creators who suit your brand, from our own network and beyond. Every creator is vetted, including where their audience lives and whether they've worked with your competitors.
Share the brief: product, audience, markets and anything off-limits.
- A shortlist with audience location and demographics
- Past brand work and competitor checks
- Content style and brand-safety review
Outreach
Our team is in close contact with thousands of creators. We approach the ones on your shortlist on your behalf and find out who's interested and available.
Pick your favourites from the shortlist.
- Every creator contacted for you
- Interest, availability and rates confirmed
- A final line-up ready for sign-off
Campaign creation
We build the campaign around each creator's format, so it lands with their audience: the concept, key messages, deliverables and timeline.
Agree the key messages and must-haves.
- Creative brief for each creator
- Deliverables across YouTube, TikTok and Instagram
- A timeline with posting dates
Negotiation
We take the stress and hassle of negotiation away from you: fees, usage rights, exclusivity and contracts, agreed with every creator.
Approve the final budget.
- Fees and usage rights agreed
- Contracts with every creator
- Creator payments handled by us
Execution & reporting
We manage delivery, quality and compliance. Nothing goes live until you've approved the final content, and you get a report on how the campaign performed.
Approve each piece of content before it goes live.
- Drafts collected and checked
- Ads clearly labelled, in line with UK advertising rules
- Results report when the campaign ends
Everything between your brief and the results.
Twelve services, one point of contact. Use all of them, or just the parts your team doesn't have time for.
01Plan
- Campaign creationCustom campaigns built around your goals.
- Creator selectionA vetted shortlist matched to your brand.
- ReachThe right mix of creators to grow exposure.
- EventsCreator collaborations for launches and live moments.
02Talent
- Exclusive talentCreators who work with us exclusively.
- Non-exclusive talentA wider pool for flexible campaigns.
- OutreachWe contact creators on your behalf.
03Run
- ExecutionDelivery managed from brief to post.
- QualityEvery draft checked before it reaches you.
- ComplianceDisclosure and platform rules followed.
- PaymentsCreators paid securely and on time, by us.
04Prove
- MeasurementPerformance tracked and reported, so the next campaign is better than the last.
Build a starting brief in 30 seconds.
Pick everything that applies, set your creator mix and budget, and see how we'd shape the campaign. Send it to us and it becomes the start of your consultation.
Creators your audience already watches.
Gaming, beauty, fashion, music, sport, nature, food and more, with audiences in 51 countries.
Influencer marketing, answered.
Anything else, ask on your free consultation.
Which platforms do you run campaigns on?
YouTube (including Shorts), TikTok and Instagram, plus other social platforms where your audience is.
Do you only use Ritual creators?
No. We work with exclusive talent from our own network and non-exclusive creators beyond it, so the shortlist is built around your audience, not our roster.
How do you choose creators?
We vet every creator on audience location and demographics, content style and brand safety, and their past brand work, including whether they've worked with your competitors.
Do we get to approve the content?
Yes. Nothing goes live until you've approved the final content.
Who handles contracts and creator payments?
We do. We negotiate fees and usage rights, contract every creator and pay them, so you deal with one supplier instead of many.
How do you keep campaigns compliant?
Every sponsored post is clearly labelled as an ad, and we check content against platform rules and UK advertising guidance before it reaches you.
How much does a campaign cost?
It depends on your goals, platforms and the creators involved. Tell us your budget and we'll show you what it can achieve. The consultation is free.
How do you measure results?
We agree the measures with you up front, from views and engagement to clicks, codes and installs, and report on them when the campaign ends.
Let's build something great together.
Book a free consultation. Tell us what you're launching and we'll come back with ideas and creators.
Tell us about your campaign.
team@ritualnetwork.com