Viewing patterns released by entertainment research groups. The enmxt generation of parents, people aged from 18-25 claim they would rather stick to internet based entertainment such as YouTube and Netflix than fork out for TV liscences. It is already common knowledge that Sky and ITV are two companies seeing profit drops because of streaming services, but what will happen to such services when the new age of "millenials" become the largest customer base? Will Sky and ITV still have customers? With news, entertainment, and live fun available so readily on the internet has traditional TV passed its epoch? Ofcom are sceptical to give legitimate weight to such claims, but do claim that patterns are emerging supporting the concept of traditional TV being overtaken by internet services. LEK media also claimed that such behaviour of the millenial generation is not waviering, and that these people will not simply revert back to Television once they have their own homes and family, but rather will stay fixed to internet entertainment. One can look at YouTube success stories such as PewDiePie who's famous YouTube channel pulls in more daily views than multiple highlight evening TV shows with million dollar budgets. What do you think the future of Television is? Leave a comment below.

Three years ago, YouTube, our beloved video sharing platform was undemocratically blocked in Pakistan, as a video seemed to show insults to Islam. The telecom branch of Pakistan has now lifted this ban, as Google have worked hard to produce a Pakistani version of YouTube. However, in a statement Google have said, "Google/YouTube will accordingly restrict access to the said offending material for users within Pakistan." Is this fair? Should the young minds of Pakistan have limited access to YouTube and its content? Or should the content be blocked? Over 12 people died in the riots in Pakistan after the film "Innonce of Muslims" seemed to portray the prophet Mohammad in a mocking, satirical manner. What do you think of this newly formed "censored" version of YouTube? Is it better than no access? Should there be full access? Let us know in the comments.

Footage has gone viral after a pair of Aussie blokes hilariously attemp to stop a robbery. The two men, named James Ross-Munroe and Kane Wiblen, were minding their own when one of them noticed an Oporto shop at Arundel service station had been broken into. When they go over to investigate they notice the theives vehicle outside – which had no license plates – and then decided to take the keys from the ignition. When the theives came out and jumped in the car one of the aussie blokes jumped in after them and throw a few punches. Only in Australia right? The thieves decided to make a run for it on foot – with Ross-Munroe giving chase. Unfortunately they where not able to catch them. The investigation is ongoing, with police confirming that the car was stolen. Ross-Munroe was quoted as saying: “When the driver came back to the car he realised his keys were missing, the passenger jumped in and I managed to land a few punches. I chased them but because I’m fat they got away” Seriously, only in Australia....

Over the past few months, the hard working team of Ritual have been compiling a comprehensive growth guide which will be sure to help your channel flourish within a world of heavy competition and every-growing channel bases. With over 50 years of collective experience, the guide is an excellent companion to any YouTube channel. The folks at Ritual guarantee a significant and noticeable growth in 3 months. And judging from the channels we have worked with since our inception, one thing we excel in, is helping our channels grow, whether it is one of our glamour, gamer, ASMR, or viral channels. The contents of the guide boast an eclectic selection, from simple Rules of engagements, to things such as forging your channel identity which include things like banners, logos and introductions. Also how to choose great video titles, improving video watch time, channel consistency, and an overall summary of how you, as a channel, can grow. Channels under our supervision have seen growths from 100 subscribers to 100,000. However, we have also seen channels that have struggled to get off of the ground and ultimately failed. It is from this failure that we have learnt, grown, and adapted to know the rigorous ins and outs of YouTube success. Our promise to you, as a RITUAL partner is that if you follow this guide, and put in as much as effort as possible (which is required for any kind of growth), you will see a change within 3 months. There will be greater consistency with your channels and thousands more active viewers.

Months after its release I am finally in a comfortable position to share my views on Fallout 4. This will be a review, first and foremost, so I am attempting to cast aside any personal bias I may have toward the Fallout franchise and Bethesda as a studio I have held adoration for, for most of my gaming life. The game tries to leap forward in the genre of open world action adventure. Please note my hesitation to call it an RPG. The most vital point of any open world action game, for me, is the environment in which Bethesda have managed to craft one of the best worlds they have created to date. It is interesting, exciting, different, and very engaging. Morrowind was very alien, Oblivion held an aura of generic fantasy but was still fascinating to explore, from Anvil to Cheydinhal. Skyrim was breath-taking and captivating, harsh and wondrous. Fallout 3 was destructively unique. The feeling of wondering and exploring was captured in these worlds as both immersive and captivating. Fallout 4 takes this concept and almost perfects it, combining all of their previous projects into a world that you can lose yourself in for, literally, days. The rolling hills of the landscape is a wonderful change from New Vegas, the winding broken roads help the world feel much more organic rather than a world crafted by people in a studio. The world of Boston boasts fantastic house designs and the villages are unique and varied, Lexington felt like a sprawling village and downtown Boston actually felt like it may have well been a bustling city, before the Great War. The world has good pacing of locations, you’re not bombarded with locations but it’s also not too far to walk into you encounter the next thing to explore. To elaborate, the world is so fun to explore, that whilst on an important quest you can spot something in a distance and explore this area first. I didn’t need to save Oberland Station from Super Mutants anyway. You want to go inside every building, every hospital, and every factory, just to see what mysteries are held inside. My only reservations about the world are the Anti-Aliasing options which are quite weak and blur textures when you move, which can sometime spoil the environment. Things like wires and tree branches shimmer and it just doesn’t look good. So there are a few things to be improved, but the graphics of the world are solid, they are by no means the best, but they beat out the earlier games, which to be honest, is expected. However, with the lighting and the graphics combined the world is one of the most beautiful created by Bethesda, if by any developer team. Approaching this game with the knowledge of a voice protagonist bothered me. A Bethesda game was usually centred on you sculpting a character, making them your own and experiencing the story as this character. The voices protagonist takes this essence of Bethesda games away. Instead of being able to completely imagine a character, you are given a voice which is not yours. However, this is a personal issue. As far as the implementation and delivery of the voices protagonist goes, it is excellent. The dialogue options can be a little vague but the responses are always fuelled with story-driven elements and can often be quite intimidating or scary. If one takes Fallout 4 as its own game, the implementation of the voiced system is excellent. It rivals games such as Mass Effect and The Witcher 3. Despite this, it is a feature I would gladly remove from the game with mods, and hope to see an abolition of this feature in the next Elder Scrolls game. To discuss more features generally, the shooting mechanics of this FPS have been greatly improved. The animations are enriched and there is definitely a feeling of weight and “oomph” behind each shot. The pistols feel like pistols and the missile launcher feels like you did actually just blast 5 kilograms of explosive destruction into that horde of ambushing ghouls. The weapon customization could use a better user interface, it isn’t very intuitive at first but once you get the hang of it, the process becomes really fun. Turning a useless pipe rifle into a 50. Calibre sniper rifle to blast off the heads of your enemies has never been more pleasing, especially with the gratification that comes with, “damn, that was my weapon that did that”. The armour customization is much simpler, but also offers some cool features which improve upon Skyrim’s very simple armour upgrade system. Moving onto the general interface of the game, it could be a lot better. The UI was clearly built specifically for consoles and controllers, with little consideration for how a PC user with a mouse and keyboard might have navigate. Sure, it is acceptable and doesn’t cause any problems, but the pipboy hides certain menu’s unless you click to the end with your mouse or move it along with arrow keys, a tiresome task when all it should take is a seamless click, but this isn’t a problem for console users who can simply lightly press their analogue sticks. Apart from that, it was nice to see familiar features return like the ability to collect and play holotapes as well as picking up notes and letters from around the wastes. These were implemented in what I thought was a very tasteful fashion. This next area kind of links in with the user interface, but is a double edged sword. That is the settlement building system. I both love it and hate it. I love it when things go according to my creative plans, but that seldom happens and instead I spend an hour trying to create something which should be incredibly simple and intuitive, but instead I am blocked by the game for seemingly no apparent reason. The main problem is Bethesda’s need for clipping. Why can I not simply clip these two walls slightly together to create my bass? Why must I be greeted with an obnoxious red block which tells me, “no, you cannot do that”, even though there are no technological restrictions given that mods, without the G.E.C.K can easily fix this issue. The builder is very restricted and boring without mods after a couple of hours, and yet again Bethesda have allowed the modding community to finish their game for them. The AI sees a dramatic improvement for other games. The animations and diversity of the NPC characters makes the game feel more alive than any Bethesda game previously. The cities/settlements/villages tend to boast more interesting characters which always have something interesting or witty to say, albeit some of the dynamic randomly generated quests are quite generic and repetitive, but on your first play through you would surely get great fun out of them. The voice acting is a mixed bag, some great voices, some familiar voices in the guise of Wes Johnson, and some new voices, and some voices which didn’t quite keep in terms of quality, some felt like they were just voice actors, which breaks immersion. However, Bethesda have done a good job as always with the NPC’s of their games. The story of the game is arching and complicated, it allows you to take a very direct path, however there are multiple ways to go down this path. Well, actually, two ways. As a nice, loving father or as an angry, bitter father looking for his son. To withhold spoilers, there is a big choice at the end of the game, but this is similar to FO3 where the only real choice which mattered occurred right at the end. This lacks the depth and replay value of the main story, something which New Vegas seemingly mastered, however, for a single story, the writing and production is Bethesda’s best yet. Side quests and secondary faction quests are some of the most fun I have had in a game in years. There are completely unique story lines which have never been explored and go much further than go to point a, then b, then grab XY, and bring to me at z, and this makes the game more replay-able, with multiple outcomes to most side quests, adding to the unique feel of the game. Overall, the questing of the game is fantastic. Fallout 4 has achieved so much, and improved on even more than that. However, there are improvements left to be desired. The game is not perfect, and I am afraid to say it is not my favourite Bethesda game because I feel the Fallout Franchise slowly creeping away from what I originally loved about Bethesda as a studio, but the game itself, on its own standards is truly amazing. It is one of the best games I have played in recent years and I am sure I will pump hundreds of hours into it over the coming years. If I had to rate Fallout 4, I would give it a 8.5/10; in its current, vanilla state.

Over the past few days, you will have obviously have heard the commotion around the Fine Brothers channels and their attempt to place licencing on their brand of "react" videos. Whether or not they wanted to brand any sort of reaction videos of their own, we can look at the over-arching complications of popular YouTubers, especially ones with a specific style of entertainment, trying to assert some form of control over their entertainment demographics. With channels such as PewDiePie, Jacksepticeye, and the Fine Bros, it is very hard to compete with their level of success. However, Felix nor "Jack" (not his real name), have ever tried to make licence claims on their content, and neither have they been known for being tyrannical YouTubers who file copyright complaint after complaint, even for slightly similar content. What I want to say is, why did it take the Fine Bros so long to be criticised? For years they have been filing complaints and copyright strikes against any video or channel which has even vaguely resembled their own, effectively taking down any competition. Is this fair use of YouTube's Copyright system? The Fine Bros have been bleeding subscribers, rightly so, for trying to assert their authority over certain brands they could never control, but we should not wait for such events to happen before we taken action and act over these kinds of predatory channels. If a certain YouTuber with a lot of influence and power is abusing that influence, we should work together as a community of entertained consumers to put an end to such aggressive discrimination and abuse of copyright and licencing systems. Some may say the Fine Bros wanted to protect their content? Okay, that is fair, but bear in mind that they have held trademarks for their Teens, Elders, and YouTubers react shows for many years. They simply wanted to try and make a profit from anyone trying to delve into the react entertainment industry, thus rather than losing out on the competition, they share in the success of the competition. But what do you think? Were the Fine Bros in the right? Were they in the wrong? Let us know.

Many of you may have felt quite relaxed at certain points in your life, like laying by the beach or listening to some soft music just before bed, but did you know there is a HUGE network of YouTubers called "Asmr-tists" who create videos purely for relaxation? But what is ASMR? The new-age acronym stands for "Autonomous Sensory Meridian Response", which is defined as a relaxing tingling sensation which runs throughout your body, the most popular locations being the scalps and limbs. Think goosebumps, but pleasurable. No one has yet done scientific research into the phenomena, but with millions of views being gathered on the video below, its hard to believe so many people could be wrong; These videos are often listened to in bed, or somewhere relaxing for the viewer. The video consists of various "triggers" known to the community to which certain sounds or visual stimuli trigger the previously described sensation of ASMR. Triggers include soft speaking, whispering, scratching on objects, tapping on objects, foam sounds, mouth sounds, water sounds, and various other mundane sounds which people may find relaxing. The industry of ASMR is steadily growing, going from a few channels to thousands in a few years. The videos are often misinterepreted as "Sexual" or "Erotic", which is completely false. What do you think of ASMR? Do you experience it? Do you think it is a sexual fetish? Do you think it is a great new trend? Let us know in the comments section. We will be covering lots of ASMR topics in the future! Get Inspired To keep up with all things #YouTube & #ASMR including tips, tricks and interesting articles, head over to to the Ritual Blog. You may even find yourself inspired to create and grow your own audience! You can also sign up for our FREE academy and get expert guidance on all things YouTube.

Have you ever wanted to raise money for chaity, as a YouTuber? Have you often thought there could be an easier process than simply, and riskily, asking for paypal donations to then be trusted to forward to charity? Well YouTube have come up with an an ingenius solution of allowing its U.S users to direct donations to non-profit organisations. From the interface of a video, a user can donate to upto 1.8 million certified donors. An inportant factor that might have some people wondering is that Google take 0% cuts from this venture, the kind donations go straight to the non-profit, 100%. Google do plan to make this feature available to all of its users, however, for now, the feature is reserved for those who reside in the United States,

Starting a YouTube channel is a daunting process. You have to compete with people that already have established fan bases and millions of subscribers! But don't worry... everyone that has a successful started somewhere; and we've identified what they all had in common. There is a clever trick to this which is more obvious than may first appear! Let us share this little secret trick with you. Have A Regular Upload Schedule So when you first start your channel, unless you get very lucky, the views will be slow to build, and the subscriber count even slower. What you can do to build on these numbers very early on is to have regular uploads at regular times, so that the early subscribers are more likely to pass you onto their friends. Basically, you will not be forgotten about. Reminding fans on your social media accounts about your schedule, and importing your schedule into either channel art or the videos themselves will give fans a reminder of when to next tune in! Don't Expect To Get In The Big Leagues Straight Away Starting your channel should be about having fun and creating great entertainment. You shouldn't start a YouTube channel because you want to make money. You need to build an audience based on fun, amazing content before you start worrying about ways to rake money from your hard work. Be Original To be able to bring in the subscribers and views you really want, you're going to have to do something brand new. You can still pull influences form different channels and do similar things, but make your style, production, and delivery your own. There is no need to rush into creating videos. Take your time to develop ideas and the viewers will come. Brand Yourself This last tip follows on form all the others. The most important step as a new YouTuber is to get some great graphics or channel art that people will remember you by? Someone is more likely to follow someone with a sick display picture on Twitter than someone with the default blue and white egg. Hopefully these quick four tips help you with starting your YouTube channel. If you follow these four rules, it will help you have the best possible start on YouTube! Get Inspired To keep up with all things #YouTube including tips, tricks and interesting articles, head over to to the Ritual Blog. You may even find yourself inspired to create and grow your own audience! You can also sign up for our FREE academy and get expert guidance on all things YouTube.

Have you wanted to be sponsored by a brand on YouTube? Do you consider it to be the next step? As markets change and develop, brands are very careful in choosing who represents their products. BRANDS ARE SELECTIVE! You’ll get the most interest from brands if your content is original, top-quality, have an engaged and active audience, and have a family-friendly channel. This not only exposes their content to engaged consumers but also has their brand promoted by a professional and high-quality content creator. So how can you attract brands? REGULAR UPLOADS! Make sure you content is consistent in quality, as well as coming out on a regularly schedule. Maybe a few times a week. BE SAFE! Make sure that a brand will be comfortable advertising on your channels. Try to aim for PG-13 content and avoid those R-ratings. MAKE GREAT VIDEOS! You can read our other articles on how to make the very best content you can, but this is a self-explanatory point! LOOK BEYOND YOUTUBE! Make sure you engage with your users across social media platforms, including Instagram, Twitter, Vine, and also Snapchat if you’re not shy! You can read our recent announcement regarding EPOXY to get the latest on social media cross-action. BE PERSONAL! Brands love when you can give their products their own personality from your point of view. Incorporate products into your videos! FACE TIME! Showing your face will give Brands more trust in you and make it more likely for your pitches of sponsorship to succeed. Try to keep these points in mind when looking for partnerships with brands, but keep an open mind and be aware not every brand is the same! But don’t stop trying. The more effort you put in, the more likely success will come your way!

Ever since we posted our tutorials and tips on how to improve your content and fan base we get asked a lot of questions about utilizing Facebook. Well, we told you videos can help promote you and your channel, but now they will help you even more. In a world driven by video it's always nice when companies like Facebook continue pushing forward with new features which can help content creators from all walks of social media improve their presence. As of today, you can now go LIVE in groups and events; meaning if you have a specific YouTube fan page or event for a stream, you can go LIVE! and have a super snappy announcement which will give all liked and interested fans a notification, as well as appearing on their news feed. This will not only garner great online presence but give you a chance to interact with your fans "face to face", as so far as you can on the internet! Not only is this feature now accessible, but there are WIDE range of reactions to use exclusively for live videos, meaning your audience can react with you better, meaning you can learn an adapt to what your audience enjoys. Or doesn't enjoy... The videos also have a cool filter feature! Move over Instagram.

Original veteran developers of one of the most beloved games of all time; DOOM, are reaching out for support. John Romero and Adrian Carmack are lookg for around $700,000 ( which converts to£480,000) on Kickstarter to make a game called BLACKROOM! The game is described as paying homage to the original Doom games, being "visceral, varied and violent". Romero and Carmack were two of the founders of iD, the developers behind the new and upcoming DOOM game. They had a hand in creating Wolfenstein, Quake and many other classic games we can all remember playing before graphics were realistic and 60 FPS was the norm. The Kickstarter outlines that the virtual setting of the game will take the player through many environments. This includes Victorian mansions, wild west towns, and also Pirate ships! Boost items in game allow you to "hack" into these environments for extra fun, which keeps in line with the "virtual" setting of the game. The game will also ship with tools to create your own maps and weapons on launch, adding an extra layer to the game. The game will be released in late 2018 for both Windows and Mac computers You can back them on Kickstarter here.