/* Blog index and posts. Loads after styles.css. */

/* ---------- index hero ---------- */
.bl-hero{position:relative;overflow:hidden;background:var(--bg);padding-block:clamp(36px,6vw,80px) clamp(28px,4vw,48px);text-align:left}
.bl-hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:72px 72px;-webkit-mask-image:radial-gradient(60% 80% at 80% 30%,#000 0%,transparent 75%);mask-image:radial-gradient(60% 80% at 80% 30%,#000 0%,transparent 75%);opacity:.6}
.bl-hero>.wrap{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.8fr);gap:24px 56px;align-items:end}
@media (max-width:900px){.bl-hero>.wrap{grid-template-columns:1fr}}
.crumb{display:flex;align-items:center;gap:8px;font-size:13px;color:var(--ink3);margin-bottom:22px}
.crumb a{color:var(--ink3);text-decoration:none}.crumb a:hover{color:var(--ink)}
.crumb .here{color:var(--ink);font-weight:600}
.bl-hero h1{font-size:clamp(50px,6vw,96px);line-height:.88;margin:0}
.bl-hero h1 em{font-style:normal;color:var(--red)}
.bl-hero .lead{margin:0}
.bl-tools{position:sticky;top:72px;z-index:20;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-block:1px solid var(--line)}
.bl-tools .wrap{display:flex;justify-content:space-between;align-items:center;gap:12px 24px;flex-wrap:wrap;padding-block:12px}
.cats{display:flex;gap:6px;flex-wrap:wrap}
.cats button{border:1px solid var(--line);background:var(--bg);border-radius:999px;padding:0 14px;min-height:40px;font:500 14px/1 var(--sans);color:var(--ink2);cursor:pointer;transition:all .2s;display:inline-flex;align-items:center;gap:6px}
.cats button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.cats button b{font:700 12px/1 var(--cond);letter-spacing:.06em;opacity:.6}
.srch{position:relative;flex:0 1 300px}
.srch svg{position:absolute;left:14px;top:50%;width:16px;height:16px;margin-top:-8px;color:var(--ink3)}
.srch input{width:100%;min-height:42px;border:1px solid var(--line);border-radius:999px;padding:0 16px 0 40px;font:400 15px/1 var(--sans);background:var(--bg)}
.srch input:focus{outline:2px solid var(--red);outline-offset:1px;border-color:var(--red)}
@media (max-width:640px){.bl-tools{top:64px}.srch{flex:1 1 100%}.cats{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin-inline:calc(var(--g)*-1);padding-inline:var(--g)}.cats::-webkit-scrollbar{display:none}.cats button{flex:none}}

/* ---------- covers ---------- */
.cover{position:relative;display:block;overflow:hidden;background:var(--dark);isolation:isolate}
.cover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.8,.2,1)}
.cover .fb{position:absolute;inset:0;z-index:-1;display:flex;flex-direction:column;justify-content:flex-end;padding:18px;color:#fff;font:700 clamp(20px,2vw,28px)/.95 var(--cond);text-transform:uppercase}
.cover .fb::before{content:"";position:absolute;right:-30px;top:-30px;width:150px;height:150px;border-radius:50%;border:26px solid rgba(255,255,255,.08)}
.cover[data-cat="YouTube"]{background:#C70404}
.cover[data-cat="Influencer Marketing"]{background:#121212}
.cover[data-cat="Ritual Academy"]{background:#1E2A44}
.cover[data-cat="TikTok"]{background:#2A2A2A}

/* ---------- featured ---------- */
.feat-post{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);border:1px solid var(--line);border-radius:24px;overflow:hidden;text-decoration:none;color:inherit;background:var(--bg);transition:box-shadow .35s}
.feat-post:hover{box-shadow:0 30px 60px -40px rgba(0,0,0,.4)}
.feat-post:hover .cover img{transform:scale(1.04)}
.feat-post .cover{aspect-ratio:1/1}
.feat-post .fp-b{padding:clamp(24px,3.4vw,48px);display:flex;flex-direction:column;justify-content:center;gap:16px}
.feat-post h2{font-size:clamp(32px,3.4vw,52px);line-height:.92;margin:0}
.feat-post p{margin:0;font-size:16px;line-height:1.6;color:var(--ink2)}
.feat-post .more{margin-top:auto;display:inline-flex;align-items:center;gap:8px;font-weight:600}
.feat-post .more svg{width:16px;height:16px;color:var(--red);transition:transform .25s}
.feat-post:hover .more svg{transform:translateX(4px)}
@media (max-width:860px){.feat-post{grid-template-columns:1fr}}
.pmeta{display:flex;align-items:center;gap:10px;flex-wrap:wrap;font-size:13px;color:var(--ink3)}
.pmeta .ct{font:700 12px/1 var(--cond);letter-spacing:.1em;text-transform:uppercase;color:var(--red)}
.pmeta i{width:3px;height:3px;border-radius:50%;background:currentColor;flex:none}
.pmeta .nw{display:inline-flex;align-items:center;gap:10px;white-space:nowrap}

/* ---------- grid ---------- */
.pgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px 20px;margin-top:clamp(36px,5vw,56px)}
@media (max-width:960px){.pgrid{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.pgrid{grid-template-columns:1fr}}
.pc{display:flex;flex-direction:column;gap:12px;text-decoration:none;color:inherit}
.pc .cover{aspect-ratio:1/1;border-radius:16px}
.pc:hover .cover img{transform:scale(1.05)}
.pc h3{font-size:19px;line-height:1.3;font-weight:600;letter-spacing:-.01em;margin:0;transition:color .2s}
.pc:hover h3{color:var(--red)}
.pc p{margin:0;font-size:14.5px;line-height:1.55;color:var(--ink2);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.pc[hidden],.feat-post[hidden]{display:none!important}
.nores{margin-top:40px;text-align:center;padding:48px 20px;border:1px dashed #CFCFCB;border-radius:22px;color:var(--ink2)}
.nores b{display:block;font:700 28px/1 var(--cond);text-transform:uppercase;color:var(--ink);margin-bottom:8px}

/* ---------- CTA band ---------- */
.bl-cta{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
@media (max-width:760px){.bl-cta{grid-template-columns:1fr}}
.bl-cta a{display:flex;flex-direction:column;gap:12px;border-radius:22px;padding:clamp(24px,3vw,36px);text-decoration:none;color:#fff;background:var(--dark);min-height:200px;transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.bl-cta a:nth-child(2){background:var(--red)}
.bl-cta a:hover{transform:translateY(-4px)}
.bl-cta small{font:700 13px/1 var(--cond);letter-spacing:.12em;text-transform:uppercase;opacity:.7}
.bl-cta b{font:700 clamp(32px,3vw,44px)/.92 var(--cond);text-transform:uppercase}
.bl-cta span{margin-top:auto;display:inline-flex;align-items:center;gap:8px;font-weight:600}
.bl-cta svg{width:16px;height:16px}

/* ---------- post ---------- */
.readbar{position:fixed;left:0;right:0;top:0;height:3px;z-index:200;pointer-events:none}
.readbar i{display:block;height:100%;width:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(0)}
.post-hero{background:var(--bg);padding-block:clamp(36px,5vw,64px) clamp(8px,2vw,24px);text-align:left}
.post-hero .wrap{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,.7fr);gap:clamp(28px,4vw,72px);align-items:center}
@media (max-width:860px){.post-hero .wrap{grid-template-columns:1fr}}
.post-hero h1{font-size:clamp(40px,5.4vw,80px);line-height:.92;margin:16px 0 22px}
.post-cover .cover{aspect-ratio:1/1;border-radius:24px;box-shadow:0 40px 80px -50px rgba(0,0,0,.5)}
@media (max-width:860px){.post-cover{max-width:420px}}

/* layout: sticky rail + wide reading column */
.post-body{display:grid;grid-template-columns:240px minmax(0,1fr);gap:clamp(40px,5vw,88px);align-items:start;padding-block:clamp(36px,5vw,72px) clamp(56px,7vw,104px);border-top:1px solid var(--line);margin-top:clamp(28px,4vw,56px)}
.post-main{max-width:820px;min-width:0}
.post-side{position:sticky;top:104px;display:flex;flex-direction:column;gap:28px}
.ps-h{display:block;font:700 13px/1 var(--cond);letter-spacing:.14em;text-transform:uppercase;color:var(--ink3);margin-bottom:14px}
.toc ol{list-style:none;margin:0;padding:0;border-left:1px solid var(--line);counter-reset:t}
.toc li{counter-increment:t}
.toc a{display:flex;gap:10px;padding:7px 0 7px 16px;margin-left:-1px;border-left:2px solid transparent;font-size:14px;line-height:1.4;color:var(--ink2);text-decoration:none;transition:color .2s,border-color .2s}
.toc a::before{content:counter(t,decimal-leading-zero);flex:none;min-width:16px;font:700 12px/1.6 var(--cond);letter-spacing:.06em;color:var(--ink3)}
.toc a:hover{color:var(--ink)}
.toc a.on{color:var(--ink);border-left-color:var(--red);font-weight:600}
.toc a.on::before{color:var(--red)}
.toc-m{display:none}
@media (max-width:1020px){
  .post-body{grid-template-columns:1fr}
  .post-side{display:none}
  .post-main{margin-inline:auto;width:100%}
  .toc-m{display:block;border:1px solid var(--line);border-radius:16px;margin-bottom:36px;background:var(--bg)}
  .toc-m summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:12px;padding:16px 18px;font:700 15px/1 var(--cond);letter-spacing:.12em;text-transform:uppercase}
  .toc-m summary::-webkit-details-marker{display:none}
  .toc-m summary small{font:500 13px/1 var(--sans);letter-spacing:0;text-transform:none;color:var(--ink3)}
  .toc-m summary::after{content:"+";font:400 22px/1 var(--sans);color:var(--red);margin-left:auto}
  .toc-m[open] summary::after{content:"\2212"}
  .toc-m ol{margin:0;padding:0 18px 16px 38px;display:grid;gap:10px;font-size:15px;line-height:1.4}
  .toc-m a{color:var(--ink2);text-decoration:none}
  .toc-m li::marker{font:700 13px var(--cond);color:var(--red)}
}

/* type */
.prose{font-size:clamp(17px,1.25vw,19px);line-height:1.78;color:#2A2A2C;counter-reset:h}
.prose>*{margin:0}
.prose>*+*{margin-top:1.15em}
.prose p{max-width:72ch}
.prose strong{color:var(--ink);font-weight:600}
.prose a{color:var(--ink);font-weight:500;text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:2px;text-underline-offset:4px;transition:color .2s}
.prose a:hover{color:var(--red)}
.prose .dek{font-size:clamp(20px,1.7vw,24px);line-height:1.55;color:var(--ink);letter-spacing:-.01em;max-width:none}
.prose .dek::first-letter{float:left;font:700 5.1em/.78 var(--cond);color:var(--red);margin:.06em .12em 0 0;text-transform:uppercase}
.prose h2{counter-increment:h;font-size:clamp(32px,3.2vw,46px);line-height:.95;margin-top:2em;padding-top:28px;border-top:1px solid var(--line);scroll-margin-top:110px;position:relative}
.prose h2::before{content:counter(h,decimal-leading-zero);display:block;font:700 14px/1 var(--cond);letter-spacing:.14em;color:var(--red);margin-bottom:14px}
.prose h2+*{margin-top:.8em}
.prose h3{font-size:clamp(21px,1.6vw,24px);line-height:1.25;font-weight:600;letter-spacing:-.015em;color:var(--ink);margin-top:1.8em;display:flex;gap:12px;align-items:baseline}
.prose>h3::before{content:"";flex:none;width:10px;height:10px;border-radius:3px;background:var(--red);transform:translateY(-2px)}
.prose h3+p{margin-top:.5em}
.prose ul,.prose ol:not(.keys){padding-left:1.4em}
.prose li+li{margin-top:.5em}
.prose li::marker{color:var(--red);font-weight:700}

/* numbered key points */
.prose .keys{list-style:none;padding:0;margin-top:1.6em;display:grid;gap:12px;counter-reset:k}
.prose .keys li{counter-increment:k;position:relative;background:var(--soft);border-radius:20px;padding:clamp(22px,2.4vw,30px) clamp(22px,2.4vw,32px) clamp(22px,2.4vw,30px) clamp(72px,7vw,96px);scroll-margin-top:110px}
.prose .keys li+li{margin-top:0}
.prose .keys li::before{content:counter(k,decimal-leading-zero);position:absolute;left:clamp(22px,2.4vw,32px);top:clamp(20px,2.2vw,28px);font:700 clamp(30px,3vw,40px)/1 var(--cond);color:var(--red)}
.prose .keys h3{margin:0 0 6px;display:block;font-size:clamp(19px,1.5vw,22px)}
.prose .keys p{margin:0;font-size:.95em;line-height:1.7;color:var(--ink2)}

/* quotes and callouts */
.prose .pull{position:relative;margin-block:2em;padding:clamp(28px,3vw,40px) 0 clamp(28px,3vw,40px) clamp(28px,3.4vw,52px);border-left:4px solid var(--red)}
.prose .pull::before{content:"\201C";position:absolute;left:clamp(22px,2.8vw,44px);top:-.18em;font:700 120px/1 Georgia,serif;color:var(--red);opacity:.14;pointer-events:none}
.prose .pull p{font-size:clamp(22px,2vw,28px);line-height:1.38;font-weight:500;letter-spacing:-.015em;color:var(--ink);max-width:none}
.prose .callout{margin-block:1.8em;padding:20px 24px;border-radius:16px;background:#FFF4F2;border:1px solid #F6D3CE}
.prose .callout p{font-size:.95em;line-height:1.7;max-width:none}
.prose .callout strong{color:var(--red)}

/* media */
.prose figure{margin-block:2em}
.prose img{display:block;border-radius:18px;width:100%;height:auto;background:var(--soft)}
.prose figcaption{font-size:14px;color:var(--ink3);margin-top:10px}

/* inline CTA */
.inline-cta{display:flex;align-items:center;justify-content:space-between;gap:20px 32px;flex-wrap:wrap;margin-block:2.4em!important;padding:clamp(24px,3vw,36px);border-radius:24px;background:var(--dark);color:#fff;position:relative;overflow:hidden;isolation:isolate}
.inline-cta::after{content:"";position:absolute;right:-60px;top:-60px;width:220px;height:220px;border-radius:50%;border:40px solid rgba(255,255,255,.05);z-index:-1}
.inline-cta.b{background:var(--red)}
.inline-cta>div{flex:1 1 320px}
.inline-cta small{display:block;font:700 13px/1 var(--cond);letter-spacing:.14em;text-transform:uppercase;color:#FF6B6B;margin-bottom:10px}
.inline-cta.b small{color:rgba(255,255,255,.75)}
.inline-cta b{display:block;font:700 clamp(28px,2.6vw,38px)/.95 var(--cond);text-transform:uppercase}
.inline-cta p{margin:10px 0 0;font-size:15px;line-height:1.6;color:rgba(255,255,255,.75);max-width:52ch}
.inline-cta .btn{flex:none;text-decoration:none}
.inline-cta .btn-wh{background:#fff;color:var(--ink);border-color:#fff}
.inline-cta .btn-wh:hover{background:var(--ink);color:#fff;border-color:var(--ink)}

/* end of article */
.post-end{margin-top:clamp(48px,6vw,72px);display:grid;gap:16px}
.post-note p{margin:0;padding:14px 18px;border-radius:14px;background:var(--soft);font-size:14px;line-height:1.5;color:var(--ink2)}
.byline{display:flex;align-items:center;gap:16px;padding:22px 0;border-block:1px solid var(--line)}
.bl-mark{width:48px;height:48px;flex:none;border-radius:14px;background:var(--soft);padding:9px;object-fit:contain}
.byline b{display:block;font-size:16px;margin-bottom:3px}
.byline span{font-size:14px;line-height:1.5;color:var(--ink2)}
.post-cat{justify-self:start;display:inline-flex;align-items:center;gap:8px;font-weight:600;color:var(--ink);text-decoration:none}
.post-cat svg{width:16px;height:16px;color:var(--red);transition:transform .25s}
.post-cat:hover svg{transform:translateX(4px)}

.share{display:flex;align-items:center;gap:8px;flex-wrap:wrap}
.share a,.share button{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:50%;border:1px solid var(--line);background:var(--bg);color:var(--ink);cursor:pointer;text-decoration:none;transition:border-color .2s,background .2s,color .2s}
.share a:hover,.share button:hover{border-color:var(--ink)}
.share .ok{background:var(--ink);color:#fff;border-color:var(--ink)}
.share svg{width:17px;height:17px}
.share small{font-size:13px;color:var(--ink3);margin-right:4px}
.related{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
@media (max-width:860px){.related{grid-template-columns:1fr}}
@media (prefers-reduced-motion:reduce){.readbar{display:none}}
/* let the article rail stick (hidden creates a scroll container; clip doesn't) */
body:has(.post-body){overflow-x:clip}
.prose .inline-cta a.btn{text-decoration:none;font-weight:600}
.prose .inline-cta a.btn-red{color:#fff}
.prose .inline-cta a.btn-wh{color:var(--ink)}
.prose .inline-cta a.btn-wh:hover{color:#fff}
.prose h2{margin-top:1.6em}
.prose p:empty{display:none}
.prose figure img{width:auto;max-width:100%;max-height:min(720px,85vh);margin-inline:auto}

/* lists */
.prose .ticks{list-style:none;padding:0!important;display:grid;gap:10px}
.prose .ticks li{position:relative;margin:0;padding:14px 18px 14px 52px;border:1px solid var(--line);border-radius:14px;background:var(--bg);line-height:1.55}
.prose .ticks li::before{content:"";position:absolute;left:18px;top:17px;width:20px;height:20px;border-radius:50%;background:var(--red) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 10.3l2.6 2.6L14.2 7.4' fill='none' stroke='%23fff' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat}
.prose .req{margin-top:1em;padding:clamp(18px,2.4vw,28px);border-radius:20px;background:var(--soft);display:grid;gap:18px}
.prose .req .ticks li{background:#fff;border-color:transparent;font-weight:600;color:var(--ink)}
.req-h{display:block;font:700 13px/1 var(--cond);letter-spacing:.14em;text-transform:uppercase;color:var(--ink3);margin-bottom:10px}
.req-opts{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:10px;align-items:stretch}
.req-opts>div{background:#fff;border-radius:14px;padding:16px 18px;line-height:1.5;font-weight:600;color:var(--ink);border:2px solid var(--red)}
.req-opts .or{align-self:center;font:700 18px/1 var(--cond);text-transform:uppercase;color:var(--red)}
@media (max-width:640px){.req-opts{grid-template-columns:1fr}.req-opts .or{justify-self:center}}
.prose .steps{list-style:none;padding:0!important;counter-reset:st;display:grid;gap:0}
.prose .steps>li{counter-increment:st;position:relative;margin:0;padding:0 0 28px 60px}
.prose .steps>li::before{content:counter(st);position:absolute;left:0;top:0;width:38px;height:38px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font:700 18px/1 var(--cond)}
.prose .steps>li::after{content:"";position:absolute;left:18px;top:44px;bottom:6px;width:2px;background:var(--line)}
.prose .steps>li:last-child::after{display:none}
.prose .steps>li>p{margin:0;padding-top:5px;color:var(--ink)}
.prose .steps figure{margin:16px 0 0}
.prose .steps ul{margin-top:10px;padding-left:1.2em}
.prose .ticks:not(.req .ticks){gap:0}
.prose .ticks:not(.req .ticks) li{border:0;border-bottom:1px solid var(--line);border-radius:0;padding:14px 0 14px 36px;background:none}
.prose .ticks:not(.req .ticks) li:first-child{border-top:1px solid var(--line)}
.prose .ticks:not(.req .ticks) li::before{left:0}